Monday, July 7, 2008

HOW REAL ESTATE SHOPPING HAS CHANGED

Yes, in the last 9 years since I've been an agent things have changed and here are 5 ways how:

1. Buyers used to depend on their REALTOR to help them identify properties of interest. Now, with so much information available, most buyers look for homes online and send me the list of what they want to see. In fact, according to the National Association of REALTORS, statistics show that 80% of buyers are looking online before they even contact an agent.

2. Holding an open house used to attract buyers and sellers that could be converted to clients. Now, often no one comes to the open house and if they do, they don't want to talk to the agent. They are just shopping on their own.

3. Newspaper advertising was once critical in selling a home. Now, I find it useless and do all my advertising online where the buyers are.

4. Clients seem to be more respectful of an agents time. In the past clients expected REALTORS to work weekends and holidays, now I rarely get calls for those times and when a client requires my services on weekends, I'm very happy to comply and they always ask rather than assume.

5. As business professionals, we kept our personal lives separate but now we are encouraged to be more personable by sharing our family news and personal interests in such ways as through online profiles and networking sites.

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